Privacy policy
PRIVACY POLICY
Last updated: 21 January 2026
At MyVeluni, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how myveluni.com and the VELUNI™ / MyVeluni brand, operated by Ines Beneddine trading as SI COUTURE, collect, use, store and protect your personal information.
1. WHO WE ARE
The data controller responsible for the processing of personal information through this website is:
Ines Beneddine – Sole Trader
Trading name: SI COUTURE
SIREN: 984 241 059
SIRET: 984 241 059 00018
Legal form: Sole Trader / Entrepreneur Individuel
Registered with the French National Business Register (RNE) since 8 February 2024
Registered Business Address:
259 Rue des Syrahs
30127 Bellegarde
France
Website: myveluni.com
Email: contact@myveluni.com
MyVeluni and VELUNI™ are commercial brands operated by Ines Beneddine trading as SI COUTURE.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with our website, we may collect the following personal information:
• First and last name
• Billing address
• Shipping address
• Email address
• Telephone number
• Order and purchase details
• Payment-related information
• IP address
• Device information
• Browser information
• Website activity and interaction data
• Cookie and analytics information
• Information provided when contacting customer support
• Information relating to returns, refunds or customer service requests
Payment information may be processed directly by authorised payment providers. We do not necessarily receive or store your complete payment card details.
3. HOW WE USE PERSONAL INFORMATION
We may use your personal information to:
• Process and fulfil your orders
• Process payments
• Arrange shipping and delivery
• Provide order tracking
• Communicate with you regarding your order
• Provide customer support
• Process returns and refunds
• Respond to questions and requests
• Prevent fraud, misuse and unauthorised transactions
• Maintain the security of our website and services
• Improve our website, products and customer experience
• Analyse website traffic and performance
• Understand how visitors interact with our website
• Send marketing communications where legally permitted
• Manage advertising and marketing campaigns
• Measure advertising effectiveness
• Comply with legal, accounting, tax and regulatory obligations
• Establish, exercise or defend legal claims where necessary
4. LAWFUL BASES FOR PROCESSING
Where applicable data protection law applies, including UK GDPR and EU GDPR, we may process personal information on one or more of the following lawful bases:
Contract
Processing may be necessary to enter into or perform a contract with you, including processing your order, arranging delivery, providing customer support and processing returns or refunds.
Legal Obligation
We may process information where necessary to comply with legal, tax, accounting, regulatory or consumer protection obligations.
Legitimate Interests
We may process certain information where we have a legitimate business interest, including:
• Improving our website and services
• Preventing fraud
• Protecting our business and customers
• Analysing website performance
• Managing customer relationships
• Understanding the effectiveness of our services and marketing
Where we rely on legitimate interests, we consider whether those interests are balanced against your rights and freedoms.
Consent
Where required by law, we will ask for your consent before processing personal information for certain purposes, including some marketing, advertising, analytics and non-essential cookie activities.
You may withdraw your consent at any time where processing is based on consent.
5. WHO WE SHARE INFORMATION WITH
We may share relevant personal information with trusted third-party service providers that help us operate our business.
These may include:
• Shopify and website infrastructure providers
• Payment processors and payment service providers
• Shipping, logistics and fulfilment partners
• Production partners
• Customer service providers
• Email and communication providers
• Analytics providers
• Advertising and marketing platforms
• Fraud prevention and security providers
• Accounting and professional advisers
• IT and technical service providers
• Government authorities, regulators or law enforcement where required by law
We only share personal information where reasonably necessary for the relevant purpose or where legally required.
Our service providers may process information on our behalf and are expected to handle that information in accordance with applicable data protection requirements.
6. INTERNATIONAL DATA TRANSFERS
Some of our service providers, technology providers, payment providers, advertising platforms, production partners or fulfilment partners may operate or process information outside the United Kingdom or European Economic Area.
As a result, your personal information may be transferred to or processed in other countries.
Where applicable data protection law requires safeguards for an international transfer, we will rely on an appropriate lawful transfer mechanism, which may include:
• An adequacy decision or adequacy regulation
• Approved Standard Contractual Clauses
• The UK International Data Transfer Agreement
• The UK Addendum to Standard Contractual Clauses
• Another legally recognised transfer mechanism or exception
We take reasonable steps to ensure that personal information remains appropriately protected when transferred internationally.
7. SHOPIFY
Our online store is hosted using Shopify.
Shopify provides the e-commerce platform that allows us to sell our products and services to you.
Shopify may process certain personal information when you:
• Visit our website
• Add products to your cart
• Complete checkout
• Place an order
• Interact with our online store
Shopify's processing of personal information is also subject to its own privacy practices and applicable data protection obligations.
8. PAYMENT PROCESSING
Payments are processed through authorised third-party payment providers available through our website.
Depending on the payment method you select, your information may be processed by:
• Payment gateways
• Banks
• Card networks
• Digital wallet providers
• Payment service providers
We do not generally store your complete payment card information ourselves.
Payment providers may process your information according to their own privacy policies and legal obligations.
9. SHIPPING, PRODUCTION AND FULFILMENT
To manufacture, fulfil and deliver your order, we may share necessary personal information with our production, shipping, fulfilment and logistics partners.
This information may include:
• Your full name
• Delivery address
• Telephone number
• Email address
• Order details
• Product details
• Tracking information
This information is provided only to the extent reasonably necessary to manufacture, fulfil, ship, track or deliver your order.
10. COOKIES AND SIMILAR TECHNOLOGIES
Our website uses cookies and similar technologies.
Some cookies are necessary for the operation of the website, including functionality such as:
• Shopping cart functionality
• Checkout
• Security
• Fraud prevention
• Account functionality
• Website preferences
Other cookies and similar technologies may be used for:
• Analytics
• Website performance
• Advertising
• Marketing
• Personalisation
• Measuring campaign effectiveness
• Understanding how visitors interact with our website
Where required by applicable law, we will request your consent before placing or using non-essential cookies.
You can manage your cookie preferences through the cookie consent options available on our website and, where applicable, through your browser settings.
11. ANALYTICS AND MICROSOFT CLARITY
We may use analytics services to understand how visitors use our website and to improve the customer experience.
This may include Microsoft Clarity and other analytics providers.
These services may collect information such as:
• Pages viewed
• Time spent on pages
• Clicks
• Scrolling behaviour
• Navigation behaviour
• Device type
• Browser type
• Approximate location
• Referral source
• Website interactions
• Session information
We use this information to understand how customers interact with MyVeluni, identify usability issues and improve our website.
Where consent is required for analytics technologies, they will only be used in accordance with your cookie preferences.
12. ADVERTISING AND MARKETING TECHNOLOGIES
We may use advertising platforms and marketing technologies to promote VELUNI™ and measure the effectiveness of our advertising.
Where permitted by law and subject to your cookie preferences, advertising providers may receive information relating to your interaction with our website.
This information may be used to:
• Measure advertising performance
• Understand whether an advertisement resulted in a website visit
• Understand whether an advertisement resulted in a purchase
• Create or manage advertising audiences
• Show more relevant advertisements
• Measure conversions
• Improve marketing campaigns
Where consent is legally required, these technologies will only be activated after you provide the relevant consent.
13. MARKETING COMMUNICATIONS
Where legally permitted, we may send you information about:
• VELUNI™ products
• Promotions
• Discounts
• Special offers
• Product updates
• New products
• Other marketing communications
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in the communication.
You may also contact us at:
contact@myveluni.com
Withdrawing from marketing communications will not affect essential communications relating to an existing order, transaction, delivery, refund or customer service request.
14. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or where a longer retention period is required by law.
Retention periods may vary depending on:
• The nature of the information
• The purpose for which it was collected
• Legal requirements
• Accounting requirements
• Tax obligations
• Consumer protection requirements
• Fraud prevention requirements
• Contractual requirements
• The need to establish, exercise or defend legal claims
When information is no longer reasonably required, we may delete, anonymise or securely dispose of it.
15. DATA SECURITY
We take reasonable technical and organisational measures designed to protect personal information against:
• Unauthorised access
• Accidental loss
• Misuse
• Unauthorised disclosure
• Alteration
• Destruction
We work with established third-party service providers and take reasonable steps to protect information handled through our website and business operations.
However, no method of transmission over the internet or electronic storage system can be guaranteed to be completely secure.
16. YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have rights regarding your personal information, including:
• The right to access your personal information
• The right to correct inaccurate or incomplete information
• The right to request deletion of your personal information
• The right to restrict certain processing
• The right to object to certain processing
• The right to data portability
• The right to withdraw consent where processing is based on consent
• The right to lodge a complaint with a relevant data protection authority
To exercise your privacy rights, please contact:
contact@myveluni.com
Please include sufficient information for us to identify you and understand your request.
We may need to verify your identity before processing certain requests.
17. CHILDREN'S PRIVACY
Our website and products are not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be prohibited by applicable law.
If you believe that a child has provided personal information to us improperly, please contact:
contact@myveluni.com
18. THIRD-PARTY LINKS
Our website may contain links to third-party websites or services.
We are not responsible for the privacy practices, content or security of third-party websites.
We recommend reviewing the privacy policy of any third-party website or service you choose to use.
19. COMPLAINTS
If you have concerns about how we process your personal information, please contact us first at:
contact@myveluni.com
We will make reasonable efforts to investigate and respond to your concern.
If you are located in the United Kingdom, you may also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
If you are located in France or elsewhere in the European Economic Area, you may have the right to lodge a complaint with the competent data protection authority in your country.
20. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in:
• Our business
• Our services
• Our suppliers
• The technologies we use
• Legal or regulatory requirements
Any changes will be published on this page.
The "Last updated" date at the top of this Privacy Policy indicates when the latest revision was made.
21. CONTACT AND BUSINESS INFORMATION
MyVeluni / VELUNI™
Operated by:
Ines Beneddine – Sole Trader
Trading name: SI COUTURE
SIREN: 984 241 059
SIRET: 984 241 059 00018
Legal form: Sole Trader / Entrepreneur Individuel
Registered with the French National Business Register (RNE): 8 February 2024
Registered Business Address:
259 Rue des Syrahs
30127 Bellegarde
France
Email: contact@myveluni.com
Website: myveluni.com
© 2026 Ines Beneddine trading as SI COUTURE. All rights reserved.